What do area college students know about the Tennessee Valley Authority? They generate power and they manage dams in the region. And that maybe they hire linemen to maintain power lines. This campaign was designed to put TVA on their radar as a promising place to not just gain career experience, but find meaning at work—with hundreds of internships opportunities to choose from.

The visuals lean into students' connection to place. The inclusive, empowering messaging help them imagine the difference they can make in a role that aligns with their majors.