If you’re an average North American household, chances are you own over 20 Hillman products. Hillman’s brands specialize in fasteners, hardware, gloves, masks, keys, key-cutting machines—all the nuts and bolts and then some. Their 56-year legacy has only seen growth, thanks to an unmatched emphasis on retailer partnerships and industry-leading ambition.

I met them when they were on the path to public trading. And they needed a brand identity built to scale with the company.

Erin roles: Brand voice & tone, website copy