NEW-TO-MARKET CAMPAIGN

Sprouts Farmer’s Market had over 175 stores across 10 states—but they were all west of the Mississippi River. Our errand? Introduce Sprouts to the South. We bombarded the Atlanta market with friendly Sprouts greetings—on billboards, print ads, the radio, their morning paper—all inviting customers into their “Love at first sight” moment with Sprouts. We delivered a record-breaking opening day.